Actionable advice on conversion optimisation, SEO, and digital strategy. Backed by real data from real projects.
Most Shopify stores waste their Google Shopping potential on weak feeds. Here's how to optimise your product titles, fix common Merchant Center errors, and unlock Google's free listings for organic revenue.
Google rewrites 76% of your title tags. Your product pages are targeting the wrong keywords. This is the data-backed approach we use to optimise Shopify product pages for organic search, from title tag rewrite prevention to the three data sources controlling your visibility.
Most Shopify stores have broken internal linking and don't know it. Here's the data-backed strategy we use to fix it, from anchor text ratios to virtual silos to the architecture problems Shopify creates by default.
Collection pages are your highest-intent, highest-volume ranking opportunity on Shopify. Here's how to structure content, build sub-collections that 10x your keyword coverage, and turn category pages into your top organic revenue source.
The exact SEO audit we run on every new Shopify client. 51 checks across duplicate content, collection pages, schema, internal linking, app bloat, and more. All Shopify-specific.
Your 500-product Shopify store has 10,000+ crawlable URLs. Here are the 8 duplicate content sources Shopify creates by design, and 7 copy-paste Liquid code fixes.
70% of Shopify carts are abandoned at checkout. Here are 11 specific, data-backed fixes that recover that lost revenue, with case studies and implementation steps.
The average Shopify store converts just 4.6% of product page visitors into add-to-carts. Here are 12 specific, research-backed changes that move that number.
Your conversion rate is a symptom, not the disease. Here's a 3-layer diagnostic that reveals where your Shopify store is losing money, plus the fixes nobody talks about.