Affilino | SEO and Conversion Work for NZ Online Stores

Three stores, what was wrong, what changed.

Every screenshot is from the client's own dashboard. We can walk you through the live accounts on a call.

Ecommerce store · Organic search

Organic revenue up 32%, ten months against the year before

This store came to us with organic growth that had gone flat. We rebuilt the SEO strategy from the ground up: technical fixes, content, and the pages that buyers actually search for. Comparing ten months of this year against ten months of the year before, Google organic revenue was up 32%. No paid advertising in either period.

+32%

organic revenue, year on year

10

months compared, year on year

$0

paid ads in either period

Google Analytics, Google organic revenue, 1 January to 1 November 2025 against March to December 2024

Ecommerce store · Google Ads

Landing page conversion rate from 13.6% to 19.4% in 30 days

The client was losing money on Google Ads at a 13.6% conversion rate. We rewrote the landing pages, rewrote the ad copy to match, and restructured the campaigns. From 1 to 30 October the conversion rate went to 19.4%. Same traffic, same budget, 43% more conversions.

19.4%

conversion rate, up from 13.6%

+43%

more conversions, same spend

30

days, 1 to 30 October

Google Ads, paid search, month against the previous month

Google Ads client · Multiple landing pages

One fix across every landing page, conversion rate up 55%

This client ran several landing pages that all converted differently. Some did well, some lost money. We found one friction point that existed on every page and fixed it everywhere. Overall conversion rate went up 54.75% with the same traffic sources, the same ad copy and the same offers. Every page improved. The worst one improved the most.

+55%

overall conversion rate

Every

landing page improved

1

fix, applied everywhere

Google Analytics, landing page report, before and after

Before you hire anyone, ask them these four things.

The question

Typical agency

Affilino

Who does the work?

A junior, or an offshore team you never meet

Anvesh, on every account

How do I know it is working?

A ranking report from their tool

Revenue and sessions in your own store and Google Analytics

What is agreed up front?

"Improve visibility"

Revenue, traffic and ranking targets, in writing, before we start

Who owns the work if I leave?

Their platform, their logins

Everything lives in your store and your Google accounts

Who you deal with

Anvesh Katuri

Founder of Affilino. Auckland.

I run Affilino from Auckland. Before this I spent years in-house, doing SEO and conversion work for companies that had good products and still lost sales to competitors who simply showed up first on Google.

I started Affilino to do that work for online stores directly. Since then I have run more than fifteen store projects myself, from the technical audit through to the monthly numbers. The results on this page are from those projects.

You deal with me. I am on the first call, I do the audit, I set the targets, and I am the one who answers when something on your store needs fixing. No account manager in between.

Questions we get on the first call anyway.

How long before I see anything?: Technical fixes and Merchant Centre usually show in traffic inside the first month. Product and collection page rankings take 60 to 90 days to move. You see the numbers monthly, in your own analytics.
What does it cost?: It depends on the size of the catalogue and what is broken. We tell you on the first call, after we have looked at the store. There is no fee for that call.
Do you need access to my store?: Staff access to your store platform and view access to Google Analytics and Search Console. Nothing moves out of your accounts.
Is this SEO or conversion work?: Both, because one without the other wastes money. More traffic to a page that does not convert is a bigger ad bill. We do the traffic side (Shopify SEO and ecommerce SEO) and the page side (conversion optimisation).
Who am I dealing with?: Affilino, Auckland. Anvesh is on the first call and stays on the account.

Let's look at your store.

Thirty minutes, no slide deck. We go through your store, show you what is costing sales, and what it would take to fix. You leave with the list whether or not you hire us.

✓ Free, no card✓ Replies within 4 hours, 11am to 8pm NZST✓ Anvesh is on the call