What is conversion rate optimisation (CRO)?

CRO is the process of increasing the percentage of website visitors who take action. Buy. Sign up. Fill out a form. Instead of spending more on digital marketing for more traffic, you get more from the traffic you already have. We use analytics, heatmaps, session recordings, and user behaviour analysis to find where people drop off in your conversion funnel. Then we A/B test fixes. For most ecommerce and B2B businesses, even a small lift in conversion rates means serious revenue growth.

How long does it take to see results from CRO?

First improvements: 30-60 days. Compounding results that change your business: around the 90-day mark. Speed depends on website traffic. 10,000+ monthly visitors means we reach statistical significance on A/B tests fast. Discovery takes 2-3 weeks. Then we implement and test. Every winner needs 95%+ statistical confidence. No shortcuts.

What's the difference between CRO and a website redesign?

A redesign changes everything at once. It's expensive. Slow. And it often tanks conversion rates because nothing was tested. CRO is the opposite. Targeted, data-driven changes to your user experience. One test at a time. What works stays. What doesn't gets cut. Lower risk. Faster results. Every change validated by real user data before it goes live.

What tools do you use for conversion rate optimisation?

User behaviour analysis: Hotjar and Microsoft Clarity for heatmaps and session recordings. Google Analytics 4 for funnel tracking. A/B testing: VWO with server-side split testing. Research: exit surveys, on-site polls, customer interviews. Everything configured for your tech stack. Shopify. WordPress. Custom builds.

Do I need a minimum amount of traffic for CRO to work?

Yes. 10,000 monthly website visitors minimum for A/B testing. Below that, tests take too long and the data misleads you. Under 10K? We can do a one-time conversion audit instead. Fix the obvious friction points using heuristic analysis and your existing analytics. But ongoing testing needs volume. We'd rather be upfront than take your money for inconclusive tests.

What ROI can I expect from conversion rate optimisation?

50+ clients. 93% average increase in conversion rates. A site converting at 2% goes to 3.86%+. For an ecommerce store doing $50K/month, that's $45K+ extra monthly revenue. Same traffic. Same ad budget. ROI varies by industry and starting point. Sites with obvious user experience issues see the biggest early wins. We calculate your specific revenue opportunity on the free strategy call. You'll know the return on investment before you commit.

How do you run A/B tests?

Start with a hypothesis backed by analytics and user behaviour data. Example: 'Trust badges near the call to action will lift conversion rates because 34% of users hesitate at this point.' Build a variation. Split website traffic 50/50. Run it until 95%+ statistical confidence. That's 2-4 weeks depending on traffic. No peeking. No early stops. Only proven winners go live. Every test, win or lose, sharpens our understanding of your target audience.

Why choose Affilino over other CRO agencies in Auckland?

Three reasons. One: conversion rate optimisation is our core service. Not a bolt-on to web design. Two: you see everything. GA4 analytics. Heatmaps. Live A/B test results. No black-box reporting. Three: we're honest about fit. Traffic too low? Product broken? We'll tell you. We take 3 new CRO clients per month across Auckland and New Zealand. Senior-level attention on every account.

Conversion Rate Optimisation Agency Auckland | +93% Avg

Name: Conversion Rate Optimisation: 93.59% Increase
Uploaded: 2024-01-15T00:00:00Z
Duration: 1 min 45 s
Description: We improved this client's conversion rate by 93.59%, which allowed us to reduce their Google Ads spend by 48% while still increasing leads by 7%. Better conversions mean you need less traffic to hit your revenue goals.

Why Your Conversion Rate Is
Bleeding You Dry

Here's where you are right now.

You're spending $10K, $30K, maybe $100K+ a month on digital marketing.

SEO. Paid ads. Content. Partnerships. All of it driving website visitors to your site.

Your conversion rate? Stuck at 2-3%.

That means 97 out of every 100 visitors leave without buying. Without signing up. Without doing anything.

That's not a traffic problem. That's a conversion problem.

50,000 visitors at 2% = 1,000 conversions.

50,000 visitors at 3.86% = 1,930 conversions.

Same traffic. Same ad spend. 930 extra conversions.

You've tried fixing it:

Adding more features to your product page (which just confused buyers)
Split-testing button colours (spoiler: it barely moved the needle)
Hiring a "conversion expert" who handed you a generic checklist
Reading blog posts about "10 CRO hacks" that did nothing for your business

Here's the truth. Most conversion rate optimisation services are guesswork. Random tests. Generic checklists. No real strategy.

The Real Problem Isn't Your Website Traffic

Your website is a bucket full of holes. Bad user experience. Unclear messaging. Friction in the customer journey. Objections nobody answered.

More traffic won't fix a broken bucket. You fix the holes first.

That's what data-driven CRO does. Find the leaks. Fix them. Test the fix. Move to the next one.

93% average increase in conversion rates. Same traffic. Same ad spend. Way more revenue.

How Our CRO Agency Finds and Fixes Every Conversion Leak

No guessing. No copying what worked for someone else. We use analytics and user behaviour analysis from your actual visitors. Find where the conversion funnel breaks. Fix it with behavioural psychology. A/B test everything.

Phase 01

Discovery & Data Analysis

Hotjar. Microsoft Clarity. Google Analytics 4. We watch how real users behave on your site. Rage clicks. Dead clicks. Scroll depth. U-turns. The data tells us everything.

Heatmap & rage click analysis
Session recordings & scroll depth tracking
Exit surveys & user interviews
Full conversion funnel audit (GA4 analytics)

Phase 02

Strategic Implementation

CRO strategies tested across 50+ clients. Applied to your friction points. Conversion copywriting. Behavioural psychology. User experience optimisation. Every change backed by Phase 1 data. Not design trends.

Conversion copywriting (PAS/AIDA frameworks)
Behavioural psychology & persuasion design
UX/UI optimisation & wireframing
Proven frameworks from 50+ client engagements

Phase 03

Testing & Optimisation

Every change gets A/B tested. 95%+ statistical confidence or it doesn't count. No peeking. No early calls. Losing tests teach us just as much as winners. Every insight compounds into your testing roadmap.

A/B split testing (VWO)
95%+ statistical confidence required
Ongoing testing roadmap
Detailed reporting with revenue impact

This is the process behind a 93% average increase in conversion rates, a 48% cut in ad spend, and millions in additional revenue for our clients.

Want to see the actual results?

Real Companies. Real Results. Real Data.

Screen recordings from Google Analytics and Google Ads showing actual client results. Watch the data yourself.

Screen recording · Conversion rate

Conversion Rate Optimisation: 93.59% Increase

We improved this client's conversion rate by 93.59%, which allowed us to reduce their Google Ads spend by 48% while still increasing leads by 7%. Better conversions mean you need less traffic to hit your revenue goals.

+93.59%

conversion rate

-48%

Google Ads spend

+7%

leads

Screen recording from the client's own dashboard, 1:45 · Best viewed on desktop or zoom page to see details

Screen recording · Paid ads

Paid Ads: 73.4% More Leads From The Same Traffic

Watch what happens when you fix your conversion rate instead of throwing more money at ads. We optimised this client's landing pages over a 10-month period. Sessions stayed virtually identical. Conversion rate jumped 49.18%. Leads increased by 73.4%. Same traffic. Same ad spend. 73% more business. This is the power of proper CRO. You don't need more visitors, you just need to convert the ones you already have.

+73.4%

leads

+49.18%

conversion rate

10

months of landing page work

Screen recording from the client's own dashboard, 2:10 · Best viewed on desktop or zoom page to see details

Screenshot · Paid search

Paid Search: 43% Conversion Rate Improvement in 30 Days

One of our clients was haemorrhaging money on Google Ads with a 13.6% conversion rate. We optimised their landing pages, rewrote their ad copy using our CRO framework, and restructured their campaigns. Within 30 days (October 1 to October 30), we increased their conversion rate to 19.4% - a 43% improvement. Same traffic, same budget, 43% more conversions. That's the power of proper conversion optimisation.

19.4%

conversion rate, up from 13.6%

+43%

more conversions, same budget

30

days, 1 to 30 October

Paid Search: 43% Conversion Rate Improvement in 30 Days — Google Ads, paid search, month against the previous month

Screenshot · Landing pages

Landing Page Optimisation: 54.75% Conversion Rate Increase

This client had multiple landing pages all performing differently. Some converting well. Others bleeding money. We identified one critical friction point that existed across every page. Fixed it everywhere. Overall conversion rate jumped 54.75%. Same traffic sources. Same ad copy. Same offers. Every single landing page started converting better. The worst performing page saw the biggest jump. The best performing page got even better. This is what happens when you fix the right thing instead of guessing.

+54.75%

overall conversion rate

Every

landing page improved

1

friction point, fixed everywhere

Landing Page Optimisation: 54.75% Conversion Rate Increase — Google Analytics, landing page report, before and after

Real A/B Tests. Real Conversion Rate Increases.

95%+ statistical confidence on every test. Not hypothetical. Real client campaigns. Real data-driven conversion rate optimisation.

Health & Wellness Brand

Product Page Redesign

+30.64%

CVR Increase

$37,803

Revenue Impact

Hypothesis & Rationale

Session recordings showed 41% of visitors never scrolled past the product image. We reorganised the page to surface key USPs, customer reviews, and shipping info above the fold, reducing cognitive load and giving buyers the information they needed to decide without scrolling.

Fashion eCommerce Store

Sticky Add to Cart Button

+18.22%

CVR Increase

$24,150

Revenue Impact

Hypothesis & Rationale

Heatmap data revealed that on mobile, 63% of users scrolled past the Add to Cart button while browsing product details and reviews. A persistent sticky ATC bar kept the purchase action always accessible, reducing the friction of scrolling back up to buy.

SaaS Analytics Platform

Trust Elements Addition

+24.87%

CVR Increase

$31,420

Revenue Impact

Hypothesis & Rationale

Session recordings showed 68% of visitors scrolled past the hero without clicking the CTA. The landing page had zero social proof. We added a client logo bar, key stats (500+ companies, 3x revenue growth), and a named testimonial, giving visitors the credibility signals they needed to take the next step.

Home & Living Store

Checkout Flow Simplification

+21.53%

CVR Increase

$28,670

Revenue Impact

Hypothesis & Rationale

Funnel analysis showed a 38% drop-off between cart and checkout completion. The original 4-step checkout created unnecessary friction. We consolidated it into a single-page layout with progress indicators, guest checkout as default, and express payment options, removing 3 potential exit points.

Those are just 4 from our testing database. Every client gets a custom testing roadmap based on their own analytics data and the specific conversion bottlenecks we find.

Conversion Rate Optimisation Services That Scale Revenue

Not one-size-fits-all. Each service solves a different problem. Find the one that matches where you are right now.

01

Full-Scale CRO Program

Ongoing A/B testing. Funnel optimisation. Landing page redesigns. Conversion tracking. All compounding month after month. Your conversion rates don't plateau. They climb.

What's Included:

Monthly A/B testing
Funnel optimisation
Landing page redesigns
Conversion analytics
Quarterly strategy sessions

02

One-Time Conversion Audit

Find out exactly where you're losing conversions before spending another dollar on ads. Analytics. Session recordings. Full customer journey mapped. You get a prioritised action plan with mockups.

What's Included:

Detailed audit report
Heatmap analysis
User recording review
Conversion leak identification
Prioritised recommendations

03

Landing Page Optimisation

Your landing page is where conversions live or die. We design it. Write it. A/B test it. Every call to action, headline, and layout decision backed by data. Not opinions.

What's Included:

Custom landing page design
A/B testing setup
Copywriting
Mobile optimisation
Performance tracking

04

Conversion Copywriting

Bad copy kills conversion rates. You just can't see it. We rewrite your website and sales pages using PAS and AIDA frameworks. Same ones that push our clients' numbers up by double digits.

What's Included:

Homepage rewrite
Sales page copy
Landing page copy
Email sequences
A/B testing implementation

05

User Research & Testing

Can't figure out why website visitors aren't buying? We interview your customers. Watch real users navigate your site. The user experience gaps they reveal don't show in analytics. But they cost you conversions daily.

What's Included:

User interviews
Heatmap & scroll analysis
Session recordings review
Usability testing
Research report

06

Checkout & Funnel Optimisation

Ecommerce cart abandonment? SaaS trial drop-off? We optimise every step of the conversion funnel. First click to final purchase. Reduce friction. Build trust. More completions.

What's Included:

Funnel analysis
Checkout redesign
Form optimisation
Trust element implementation
Abandonment recovery

Looking for the Cheapest
CRO Agency? That's Not Us.

We're expensive. And we only work with companies who can afford real results.

There are thousands of digital marketing agencies that cost less. $500 Fiverr gigs. $999/month "SEO bundles." CRO consultants with copied checklists.

Cheap gets you cheap. You'll waste 6 months. Your conversion rates won't move.

We only take clients where we're confident we can lift conversion rates by 40%+ in 90 days. We turn most companies away. The ones we accept get custom optimisation strategies. Real data. Measurable return on investment.

This IS For You

You're getting at least 10K monthly visitors but your conversion rates aren't where they should be

You've got an established business ready to scale with proven product-market fit

You want measurable results, not reports full of "impressions" and "reach"

You're ready to invest in CRO strategies that deliver 40%+ conversion rate increases

This is NOT For You

You're getting less than 10K monthly visitors

You want cheap monthly packages under $2K

You need someone to "just do the SEO" without thinking about conversions

You want a report you'll never act on instead of real results

Who you deal with

Anvesh Katuri

Founder of Affilino. Auckland.

I run Affilino from Auckland. Before this I spent years in-house, doing SEO and conversion work for companies that had good products and still lost sales to competitors who simply showed up first on Google.

I started Affilino to do that work for online stores directly. Since then I have run more than fifteen store projects myself, from the technical audit through to the monthly numbers. The results on this page are from those projects.

You deal with me. I am on the first call, I do the audit, I set the targets, and I am the one who answers when something on your store needs fixing. No account manager in between.

Frequently Asked Questions About Conversion Rate Optimisation

Everything you need to know about CRO before working with our agency.

What is conversion rate optimisation (CRO)?: CRO is the process of increasing the percentage of website visitors who take action. Buy. Sign up. Fill out a form. Instead of spending more on digital marketing for more traffic, you get more from the traffic you already have. We use analytics, heatmaps, session recordings, and user behaviour analysis to find where people drop off in your conversion funnel. Then we A/B test fixes. For most ecommerce and B2B businesses, even a small lift in conversion rates means serious revenue growth.
How long does it take to see results from CRO?: First improvements: 30-60 days. Compounding results that change your business: around the 90-day mark. Speed depends on website traffic. 10,000+ monthly visitors means we reach statistical significance on A/B tests fast. Discovery takes 2-3 weeks. Then we implement and test. Every winner needs 95%+ statistical confidence. No shortcuts.
What's the difference between CRO and a website redesign?: A redesign changes everything at once. It's expensive. Slow. And it often tanks conversion rates because nothing was tested. CRO is the opposite. Targeted, data-driven changes to your user experience. One test at a time. What works stays. What doesn't gets cut. Lower risk. Faster results. Every change validated by real user data before it goes live.
What tools do you use for conversion rate optimisation?: User behaviour analysis: Hotjar and Microsoft Clarity for heatmaps and session recordings. Google Analytics 4 for funnel tracking. A/B testing: VWO with server-side split testing. Research: exit surveys, on-site polls, customer interviews. Everything configured for your tech stack. Shopify. WordPress. Custom builds.
Do I need a minimum amount of traffic for CRO to work?: Yes. 10,000 monthly website visitors minimum for A/B testing. Below that, tests take too long and the data misleads you. Under 10K? We can do a one-time conversion audit instead. Fix the obvious friction points using heuristic analysis and your existing analytics. But ongoing testing needs volume. We'd rather be upfront than take your money for inconclusive tests.
What ROI can I expect from conversion rate optimisation?: 50+ clients. 93% average increase in conversion rates. A site converting at 2% goes to 3.86%+. For an ecommerce store doing $50K/month, that's $45K+ extra monthly revenue. Same traffic. Same ad budget. ROI varies by industry and starting point. Sites with obvious user experience issues see the biggest early wins. We calculate your specific revenue opportunity on the free strategy call. You'll know the return on investment before you commit.
How do you run A/B tests?: Start with a hypothesis backed by analytics and user behaviour data. Example: 'Trust badges near the call to action will lift conversion rates because 34% of users hesitate at this point.' Build a variation. Split website traffic 50/50. Run it until 95%+ statistical confidence. That's 2-4 weeks depending on traffic. No peeking. No early stops. Only proven winners go live. Every test, win or lose, sharpens our understanding of your target audience.
Why choose Affilino over other CRO agencies in Auckland?: Three reasons. One: conversion rate optimisation is our core service. Not a bolt-on to web design. Two: you see everything. GA4 analytics. Heatmaps. Live A/B test results. No black-box reporting. Three: we're honest about fit. Traffic too low? Product broken? We'll tell you. We take 3 new CRO clients per month across Auckland and New Zealand. Senior-level attention on every account.

You're Getting Traffic. But Are You Getting Sales?

Free strategy call. We find the 3 biggest leaks in your conversion funnel. Calculate the exact revenue you're losing. Every month.

Conversion Leak Analysis

See where website visitors drop off and the specific reasons they're not converting

Lost Revenue Calculator

We'll calculate what each funnel leak costs you per month. In real dollars.

Prioritised Action Plan

Know what to fix first for the biggest conversion rate impact

✓ No credit card required✓ Limited spots available✓ We only take on 3 new CRO clients per month.

Here's What Happens Next:

1

You Fill Out The Form

Two minutes. We need your website URL and some basic info.
2

We Analyse Your Funnel

Our team spends 4-6 hours going through your analytics and tracking where visitors drop off.
3

You Get The Numbers

Detailed findings, mockups, and exact lost revenue calculations. Delivered within 5 days.
4

We Walk You Through It

45-minute strategy call where we explain everything and answer your questions.

P.S. 3 new clients a month. That's it. 10K+ visitors but conversion rates feel off? Book now. Same conversion rate optimisation process that's averaged +93% across 50+ businesses.

Or email anvesh@affilino.co.nz

Auckland's CRO Agency That Turns Clicks Into Revenue

Why Your Conversion Rate Is
Bleeding You Dry

The Real Problem Isn't Your Website Traffic