We've helped 50+ e-commerce stores across New Zealand and Australia increase organic revenue by an average of 32% and organic traffic by 77% through data-driven SEO — across Shopify, WooCommerce, BigCommerce, Magento, and custom builds.
We're an Auckland-based e-commerce SEO agency that fixes the things most agencies skip: faceted navigation, collection page architecture, product schema, internal link depth, and the technical debt your CMS quietly created.
Got it. We'll audit your e-commerce store.
Expect your detailed SEO report within 5 business days.
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It doesn't matter if you're on Shopify, WooCommerce, BigCommerce, or Magento. The same four mistakes are quietly bleeding revenue out of your store right now.
Collection and category pages are the highest-converting pages on most e-commerce sites — they target the keywords buyers actually search ("womens running shoes", "stand up paddle boards nz"). But yours probably have 80 words of generic copy, no internal linking, and a title tag the platform auto-generated. They're competing against retailers with fully-built collection content. They're losing.
Every filter your customers click — colour, size, price, brand — generates a unique URL. Most stores let Google crawl every single combination. The result: hundreds of thousands of near-duplicate URLs, none of them ranking, and Googlebot wasting its time on filter combinations instead of your actual product pages. Internal linking architecture matters more than most agencies admit.
Most e-commerce stores ship with default schema that's missing pricing, availability, GTIN, brand, or aggregateRating. Google's product structured data guidance is clear: incomplete schema means no rich results, no merchant listings, no price snippets in the SERP. Your competitors look more trustworthy in search results — and they get the click.
Product variants, paginated collections, faceted URLs, tag pages, vendor pages, search results pages — every e-commerce platform creates duplicate or near-duplicate content by default. Without intentional canonicalisation strategy, Google has to guess which version to rank. It usually picks the wrong one, or splits authority across multiple URLs that should be one.
Here's What This Is Actually Costing You:
If you're doing $50K/month in revenue and 40% could come from organic search (according to Google's search data), you're leaving $20,000 per month on the table.
That's $240,000 per year in revenue walking straight to your competitors.
We fix the structural issues most agencies don't even look for.
Here's how we do it.
Built for stores with thousands of products, faceted filters, and platform quirks. Not a generic SEO checklist.
We don't cap keywords. We don't optimise five product pages a month and call it strategy. We rebuild your site architecture, fix your crawl budget waste, ship clean Product structured data across your catalogue, and earn topical authority with content that maps to real search intent.
Log file analysis, crawl budget mapping, Core Web Vitals (LCP, INP, CLS), index bloat, faceted URL handling, robots.txt, XML sitemaps, and rendering. We surface what's actually broken — not just what a generic SEO tool flags.
We map every commercial and transactional query in your category to the right URL — collection, product, comparison, or guide. SERP feature targeting, long-tail variants, modifier coverage, and entity gaps your competitors are filling and you're not.
Title tags, H1s, meta descriptions, breadcrumbs, image alt text, and complete Product schema with Offer, AggregateRating, BreadcrumbList, and FAQPage where it earns rich results. We rewrite collection content that actually competes with the editorial retailers ranking above you.
We restructure URL hierarchy, breadcrumb depth, and internal anchor text so link equity flows to your highest-converting pages. Most stores bury their money pages 5+ clicks deep. We fix that, and Google rewards it.
Buyer guides, comparison content, and supporting articles that build topical authority around your money pages. We write for E-E-A-T signals and search intent, not word counts.
Quality referring domains via digital PR, monthly reporting tied to revenue (not vanity rankings), and a quarterly review where we kill what's not working and double-down on what is.
Organic sessions, organic revenue, conversion rate, and SERP visibility. Receipts below.
A multi-category e-commerce store with several thousand SKUs. We rebuilt their site architecture, fixed faceted URL handling, restored crawl budget, shipped complete Product structured data, and tightened internal linking. Organic sessions grew 77% over 10 months versus the equivalent prior period — purely from organic search, no paid spend involved.
An established e-commerce client whose organic revenue had been flat for 18 months. We mapped commercial intent to the right URL types — collection, product, comparison, guide — and rewrote thin pages into useful ones. Result: 32% YoY organic revenue growth across the same January-November window. Same product range. Same paid spend. The only variable was SEO.
Most e-commerce SEO agencies optimise for Google and ignore everything else. Bing carries meaningful share for older, higher-AOV demographics in NZ and AU, and ChatGPT search is starting to surface ranked pages too. We optimised this store across multiple engines simultaneously — 23.81% increase in total organic revenue, plus a 26.65% conversion rate uplift from page experience improvements that helped both engines.
Many of our clients sell through their own e-commerce store and through marketplaces like Amazon, Trade Me, or eBay. Selling in multiple places means SEO across multiple algorithms. This client wanted to rank for competitive Amazon keywords without cannibalising their owned-site organic traffic. We ran both in parallel — page 1 Amazon rankings on multiple high-volume terms while their direct store kept gaining organic share.
Most e-commerce stores rank for their brand and a long tail of zero-volume product variations. This client was in that exact position. We identified 47 high-intent buyer keywords their direct competitors were dominating, mapped each to the strongest URL on the site, rewrote on-page content, and built supporting topical clusters. Outcome: positions 1-7 on keywords with 6,600 to 60,500 monthly searches. Each green arrow is an 8-12 position jump on a query that converts.
An established e-commerce store that had been trading 3+ years and plateaued. We rebuilt their product feed, fixed structured data sitewide, optimised landing pages for both organic and Shopping, and tightened conversion paths. Organic + Shopping revenue grew 2,356% over a 12-month timeframe, with conversion rate up 187%. The chart shows compounding monthly growth — typical of structural fixes that keep paying out long after they're shipped.
Want results like these for your e-commerce store?
E-commerce SEO is not the same as content SEO or local SEO. The mechanics are different, the failure modes are different, and the agencies who ignore these four pillars are the ones whose clients churn after six months.
Whether your store runs on Shopify, WooCommerce, BigCommerce, Magento, or a headless custom build, the principles below decide whether your products rank or rot on page 5. We work each pillar in parallel because they compound.
For Shopify-specific work, see our dedicated Shopify SEO service with Google Merchant Centre and product feed optimisation built in.
URL structure, breadcrumb hierarchy, faceted navigation handling, internal linking depth, robots.txt directives, and XML sitemap segmentation. The plumbing that decides whether Googlebot ever finds your products.
Common fix: collapsing parameter URLs to canonical versions, blocking thin filter combinations, and bringing money pages within 3 clicks of the homepage.
Title tags, H1s, meta descriptions, semantic body copy, product descriptions written for humans first, and complete Product schema with Offer, AggregateRating, BreadcrumbList, and FAQPage where appropriate.
Common fix: rewriting collection page intros from 80 thin words to 600 useful words, and shipping clean JSON-LD across the entire catalogue.
Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. Google's Core Web Vitals are a confirmed ranking signal for e-commerce, and most stores are quietly failing INP because of heavy review apps and chat widgets.
Common fix: deferring non-critical JavaScript, optimising the LCP image with preload + AVIF, and replacing bloated apps with leaner alternatives.
Supporting content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), digital PR, branded mentions, and quality referring domains. Google's quality systems reward stores that look like real brands, not affiliate skins.
Common fix: a content cluster around each money page, an author profile with verifiable credentials, and an outreach programme that earns links instead of buying them.
Yes, we're more expensive than hiring a freelancer from Fiverr. If you just want "basic SEO," you can find someone far cheaper than us.
But if you want results like 32% organic revenue growth (YoY) and 77% organic traffic increases (YoY), here's who this is for:
• Your e-commerce store gets at least 10K monthly visitors
• You have at least 20 products to optimise
• You're on Shopify, WooCommerce, BigCommerce, Magento, or a custom build
• You want REAL revenue, not just "rankings"
• You're willing to invest 90 days minimum
• You're based in New Zealand or Australia
• You understand SEO is an investment, not an expense
• You're just starting out with less than $10K/month in revenue
• You have less than 10 products (not enough to scale)
• You want results overnight (SEO takes 60-90 days)
• You're looking for cheap monthly packages under $1,500
• You just want a "rankings report" with no revenue increase
We'd rather work with 3 e-commerce stores that are ready to scale than 20 stores that aren't. If you're not a fit, that's okay. But if you ARE a fit, we'll turn your store into a revenue machine.
Notice something? Every testimonial includes specific numbers. From 50+ clients, here are real, measurable results you can take to your board.
Our conversion rate was stuck at 1.8% and we were burning through our ad budget. After their optimisation, our conversion rate jumped to 3.5% - a 93.59% increase. They also reduced our Google Ads spend by 48% while we increased leads by 7%. Same traffic, half the cost, more leads.
Marketing Director
eCommerce Company
We had traffic but nobody was converting. They rebuilt our landing pages and the results were insane. Our conversion rate went from 2.1% to 3.1% - a 49.18% improvement. With the exact same traffic and ad spend, we got 73.4% more leads. No extra budget needed.
Head of Growth
Health & Wellness Brand
Our organic traffic was flatlining. They rebuilt our entire SEO strategy from scratch. This year versus last year, same 11 month period, our organic revenue grew by 32%. Zero paid ads. Just pure organic growth from better rankings and optimised pages.
Founder
Online Retailer
We were haemorrhaging money on Google Ads with a 13.6% conversion rate. In just 30 days, they increased it to 19.4% - a 43% improvement. Same budget, same traffic, 43% more conversions. The landing page optimisation paid for itself in the first week.
eCommerce Manager
Outdoor Equipment Store
We were ranking on page 3 and 4 for our best keywords. Basically invisible. They rebuilt our technical SEO and content strategy. Now we rank on page 1 for keywords with 14,800 to 60,500 monthly searches. Every position up means exponentially more traffic and sales.
CEO
B2B Services Company
Our paid search was barely breaking even. The team analysed our entire funnel and optimised our landing pages using real user behaviour data. They increased our conversion rate by 93.59% while cutting our cost per lead in half. This completely transformed our business model.
VP of Marketing
SaaS Company
Our Promise
Every client gets a detailed monthly report showing exact conversion improvements, revenue impact, and testing results. No fluff. No vanity metrics. Just the numbers that matter to your business.
E-commerce SEO is the discipline of ranking online stores in organic search. It's different from content SEO because the units that need to rank are product pages, collection pages, and category pages — not blog posts. The technical surface area is also much larger: faceted navigation, product variants, pagination, structured data, and crawl budget all matter in ways they don't on a typical content site.
Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento (Adobe Commerce), and custom or headless builds. The fundamentals — site architecture, on-page optimisation, structured data, internal linking, Core Web Vitals, topical authority — are platform-agnostic. The specific implementation differs per platform, and we adapt accordingly.
Most stores see first wins within 14-21 days (quick technical fixes, indexation improvements, and low-hanging fruit keywords). Significant revenue impact typically happens around 60-90 days as more competitive keywords start ranking.
Yes — for Shopify clients we cover Google Merchant Centre optimisation, product feed cleanup, and Shopping campaign setup. If you're a Shopify-first store, our dedicated Shopify SEO service is built around exactly that. For other platforms we handle equivalent feed setups via Google's Product feed specifications.
Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift — are part of every audit we run. Most e-commerce stores quietly fail INP because of heavy review widgets, chat apps, and tracking scripts. We diagnose, prioritise the changes that move the metric, and rebuild the LCP path.
Yes. hreflang implementation, country targeting in Search Console, international URL structure (subfolder vs subdomain vs ccTLD), local currency and language signals, and regional content. Common for our NZ-based clients shipping to Australia, the UK, and the US.
Revenue, organic sessions to commercial pages, conversion rate, and assisted conversions. Keyword rankings are a leading indicator we track, but the report we send each month leads with what actually moved the business. If organic revenue isn't growing, the rankings don't matter.
Same timezone, NZ search behaviour fluency, knowledge of the Australasian competitive landscape, and direct accountability. We're not running a generic offshore playbook — we know which Aussie and Kiwi retailers are dominating the SERP for your category and exactly how they got there.
Most agencies cap deliverables — 20 keywords, 5 pages, 2 blog posts a month. We don't operate that way. We work the entire site as a system: architecture, schema, content, internal linking, page experience, and authority all in parallel. That's why our clients average 32%+ organic revenue growth instead of incremental keyword wins that don't move the P&L.
Still have questions?
Get a strategy call with Auckland's e-commerce SEO agency. We'll show you exactly where your site architecture is leaking link equity, which collection pages are ranking for nothing, and how much organic revenue you're leaving on the table this quarter.
Crawl budget waste, faceted URL bloat, internal link depth, and Core Web Vitals failures
Commercial queries your competitors rank for and you don't, mapped to the right URL types
A realistic projection of organic revenue available in the next 90, 180, and 365 days
No credit card required · Limited spots available
Takes 2 minutes. We need your URL, platform, and traffic range.
Our team spends 6-8 hours on technical, on-page, content, and authority signals.
Prioritised fixes, keyword opportunities, schema gaps, and revenue projections.
45-minute call to walk through findings, prioritise quick wins, and decide next steps.
P.S. We only take 3 new e-commerce clients per month. If your store does over 10K monthly visitors, book your strategy call now before spots fill up.
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